Beef industry task force releases long-range plan

To ensure its goal of increasing demand for U.S. beef is met, the Beef Industry Long-Range Task Force recently unveiled its plan for 2021 through 2025.

The long-range plan establishes a common set of objectives and priorities to ensure the long-term prosperity of the beef industry.

“We want beef to be the protein of choice, and we want the entire U.S. beef industry to be trusted and respected for its commitment to quality, safety and sustainability,” Kim Brackett, leader of the task force and a rancher from Idaho, said. “The task force invested many hours, discussing the current state of the industry and what we need to accomplish over the next five years. We feel we’ve established some important priorities and strategies, as well as benchmarks for success that will help keep our industry on track through 2025 and beyond.”

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